Truacta is a governed AI analyst for the teams that run the business on data — sales, finance, customer success, and marketing. Ask anything in plain English, and get an answer you can trace to its source and act on.
Every team runs on questions their data should be able to answer — but rarely can, quickly or reliably.
Which accounts are about to churn? What's our sourced pipeline this quarter? Why did margin slip? Which deals are actually going to close? The answer is sitting in the warehouse, the CRM, the billing system — but getting it means waiting days for an analyst, or stitching together spreadsheets that three teams define three different ways.
Then AI arrived and made it worse. Point a chatbot at your warehouse and it hands you a confident number with no citation, no lineage, and no idea whether it's right. For a team making real decisions, a plausible wrong answer is the most expensive kind there is.
Truacta gives every team a governed analyst they can just talk to — one that knows your definitions, answers in plain English, traces every figure back to its source, and says “I don't know” instead of guessing.
Ask Truacta anything in your data — pipeline, retention, spend, attribution, revenue, usage — and it answers on a curated semantic layer: one agreed definition of every metric, not the model's guess, with every figure traced back to its source table. It reads plain English and answers in plain English. What it will never do is make a number up.
Which deals are slipping, where pipeline really comes from, what a rep's number actually is. No more "it depends who you ask."
Board-ready numbers that trace to the source — revenue, margin, forecast — assembled in minutes, not days.
Which accounts are at risk, where expansion is hiding, which health signals actually predict churn.
Sourced vs. influenced revenue, real CAC and payback, which channels drive pipeline that closes.
A number you can't trace is a number you can't defend. Every answer carries its source, so you can stand behind it in the room.
Every metric is defined once, in a semantic layer you control — not reinvented by a language model on each query, or argued over by each team.
An analyst that admits the limits of the data is worth more than one that's confidently wrong. We engineered for honesty.
No hallucinated numbers. No untraceable reports. No metric that means three different things to three teams. Just governed answers from your data — every figure, back to its source.
Truacta is for the teams that run the business on data — and everyone who has to defend a number in the room. It connects to the warehouse you already have.
We're working with a small group of design partners who are done waiting on reports and done arguing about which number is right.
See Truacta →